Our life in the urban environment is surrounded by visual information.
Melbourne city has filled in bright and vivid colours, asymmetrical shape with movement, not in scaled size objects has become a symbol of the Melbourne architecture and many people love the character of Melbourne.
Our project was aim to understand how people remember the colours of visual information from the daily routine, such as architecture, transportation, branding logos and things that people might saw in Docklands. How colours are accurately transformed to people$B!G(Bs memory? Is unusual form and interesting fonts are supporting effectively to memorise the objects? We made 8 colour paper on board and various grey scale images, we choose the location where has $B!H(BNo Colour$B!I(B in the middle of white sculpture to let people to think what colour was this image?
In summery, Friday night was supposed to be the busiest time in Dockland but cold and windy esplanade was almost empty. But White sculpture was popular little spot so we could manage to find people. Asking for 3 min to dedicate their spare time for our project was the maximum duration. 5min didn$B!G(Bt work. Shooting their face on camera didn’t work as well. Corporate branding had strong impact in colours, but buildings, space, and memory of things in Dockland was a little blur.
Emi, Pang, Harris, Irene